Lifestyle Sports - Social Ads

Key Outcomes:

✔ +47% week-over-week increase in sales

✔ +36% increase in revenue

✔ +15 Return on Ad Spend (ROAS)

✔ -20% decrease in Cost Per Acquisition (CPA)

This campaign demonstrated the power of combining brand storytelling with data-driven ad formats—achieving impressive business results while reinforcing Lifestyle Sports as the go-to retailer for performance and sportswear in Ireland.

With the back-to-school season being a key commercial moment, LifeStyleSprots sought to amplify awareness while driving measurable increases in online sales.

To meet these goals, we developed and executed a two paid social strategies: one campaign focused on reach, the other on performance.

For the reach campaign, we leveraged Instagram Stories featuring influencer-led creative, designed to resonate with the young adults and parents segment.

Simultaneously, we launched a performance-driven sales campaign using Meta’s Product Catalog and Collection Ad formats. These ads featured a combination of branded and product-specific content to drive traffic and conversions.