Corelab Wellness - Influencer MKT
Key Outcomes:
✔ +10% increase in follower growth
✔ 3,000+ reach on the featured post
This strategy proved how a thoughtful, values-driven approach to organic social media—paired with strategic influencer collaboration—can deliver meaningful results without relying on paid amplification.
Love Beauty & Planet, (known for its commitment to natural ingredients, cruelty-free practices and eco-friendly packaging) was preparing to launch in Spain. Coinciding with World Environment Day, the campaign aimed to connect deeply with millennial and Gen Z audiences who value conscious consumption and purpose-led brands.
The main objective was to increase brand awareness and grow the brand’s organic social presence, specifically through Instagram. Therefore, we developed and implemented an action plan centered around the brand’s cruelty-free philosophy, using uplifting, educational and visually engaging content to inspire connection. To support reach and drive follower growth, we hosted a giveaway featuring the brand’s hero products—encouraging engagement and shares among like-minded audiences.
To amplify visibility, we also partnered with four Spanish influencers aligned with the brand’s values: Carlota Weber, María Hernández, Eduard Linares, and Patricia Gómez. Each influencer created content that redirected users to our Instagram Stories, boosting awareness and engagement in a natural, relatable way.
