eDreams - Google Display Ads
Key Outcomes:
✔ +24% Prime members (QoQ)
✔ +5% in conversion rate
✔ +17% in revenue margin
This activation demonstrated the value of targeted remarketing and smart segmentation in driving both short-term sales and long-term customer value through subscription-based travel benefits.
We helped eDreams increase travel bookings and grow their Prime subscription membership across five key markets using targeted Google Display remarketing campaigns.
eDreams is a leading online travel agency offering flights, hotels, car rentals, dynamic packages and travel insurance. Their Prime subscription program gives users exclusive access to higher discounts on these travel products.
The main goal was to increase overall bookings and grow the number of Prime members in the five primary markets. To achieve this, we implemented a Google Display remarketing strategy focused on reaching users who had previously engaged with eDreams’ website, encouraging them to complete bookings and subscribe to Prime.
