BRAND ACTIVATIONS · EVENTS & INFLUENCER MARKETING
LoveBeauty&Planet
Key Outcomes:
✔ Gained 4,2K+ new followers through organic growth
✔ Reached more than 13 million users across social platforms
✔ Drove 200K+ interactions including comments, shares and saves
Love Beauty & Planet, (known for its commitment to natural ingredients, cruelty-free practices and eco-friendly packaging) prepared for its launch in Spain and wanted to connect authentically with a younger generation of consumers who value sconscious consumption and purpose-led brands.
Rather than building awareness through conventional advertising, the strategy focused on creating a digital community rooted in shared values and meaningful conversations around conscious consumption.
Coinciding with World Environment Day, we developed an organic-first content and influencer strategy centred around the brand’s cruelty-free philosophy, sustainable positioning and positive messaging. The campaign combined educational storytelling, uplifting visual content and interactive social formats designed to encourage participation rather than passive consumption. To support reach and drive follower growth, we hosted a giveaway featuring the brand’s hero products, encouraging engagement and shares among like-minded audiences.
We also partnered with four Spanish influencers aligned with the brand’s values: Carlota Weber, María Hernández, Eduard Linares, and Patricia Gómez. Each influencer created content that redirected users to our Instagram Stories, boosting awareness and engagement in a natural, relatable way.
CONCLUSION
This campaign proved that community-led storytelling can generate significant brand awareness without relying heavily on paid amplification. By building conversations around shared values and partnering with trusted creators, Love Beauty & Planet successfully introduced itself as a brand people could emotionally identify with .
