COMMUNITY BUILDER · MARKETING 360
Salto Festival
Key Outcomes:
✔ Achieved 80% of attendee target (~400 attendees)
✔ Drove 12% conversion rate through paid media campaigns
✔ Featured in 5+ media outlets across Spain and the UK
✔ Generated 2M+ content views across launch and event lifecycle
✔ Reached 340K+ users across digital channels
Salto Festival was launched as a new destination-led festival concept designed to merge movement, music and culture within the volcanic natural park of La Garrotxa, north of Barcelona.
More than a traditional festival, Salto was conceived as an experience platform built around community, wellbeing and shared discovery: a multi-day immersive gathering with long-term expansion potential across formats and locations. The challenge was to introduce a completely new concept to market, build cultural credibility from zero and attract an audience aligned with the festival’s values and lifestyle vision.
We led the festival’s go-to-market strategy across brand positioning, partnerships and 360° marketing execution — helping shape both the audience experience and the ecosystem surrounding the event.
The growth strategy combined paid media, social storytelling, influencer collaborations, newsletters, PR and community partnerships to position Salto at the intersection of wellness culture, outdoor movement and independent music.
We secured partnerships with brands including San Miguel, Vitamin Well, Jarritos and Nakd, helping reinforce the festival’s positioning within lifestyle, wellness and cultural audiences. We also manage to add to the programme: 20+ guided runs and hikes with community partners, 20+ movement and wellness sessions (such as yoga, HIIT, breathwork and meditation) and some immersive experiences including ice baths, workshops, tastings, talks and offline brand activations.
The launch also generated editorial visibility through media coverage in Men's Health and Ransom Note.
CONCLUSION
Salto Festival demonstrated how a new event brand can build rapid cultural relevance by creating experiences rooted in participation, belonging and shared identity.
By combining strategic storytelling, community partnerships and immersive programming, the festival successfully positioned itself as more than an event, but as the beginning of a movement-driven lifestyle platform.
