Corelab Wellness - Influencer MKT
Key Outcomes:
✔ +10% increase in follower growth
✔ 3,000+ reach on the featured post
✔ Strengthened local brand visibility ahead of Miami launch
This activation demonstrated how partnering with a values-aligned wellness leader can accelerate organic brand visibility, foster community trust and create genuine connection; ultimately laying a strong foundation for Corelab Wellness’ entry into the Miami market.
Corelab Wellness, a yoga studio, was preparing to the Miami market and needed to build visibility, credibility, and organic reach among wellness-driven audiences.
Born in Argentina and now based in sunny Key Biscayne, Dana is a renowned wellness entrepreneur with over 15 years of experience guiding strong, soulful practices. Her presence, expertise, and engaged community made her the ideal partner to position Corelab Wellness as a trusted, value-aligned brand.
The primary objective was to increase awareness and grow Corelab’s organic Instagram presence. To achieve this, we partnered with Dana to co-create a series of wellness moments—including classes, intimate events and retreat-style activations—reflecting the brand’s pillars of balance, strength and mindful living.
To enhance storytelling, Dana also produced visually captivating content inside the Corelab yoga studio, highlighting authentic experiences and integrating the brand naturally into her routine. These pieces helped introduce Corelab Wellness to her loyal audience while driving traffic, saves, and engagement to the brand’s profile.
