Designed and activated the go-to-market strategy for a new Spanish wellness and music festival, driving awareness and community growth through social media, paid media, partnerships, newsletters, influencer marketing and PR.​

During the Barcelona Marathon weekend, Midnight Runners partnered with Lululemon Spain to engage the local audience through curated experiences that blended sport, community and authentic brand impact.

Led marketing initiatives during a key growth phase, supporting the successful launch of the Madrid location through strategic brand partnerships and SEM campaigns designed to capture new local demand.

As part of our mission to curate meaningful experiences, OneThousandClub teamed up with Kaapeh, a new specialty café in Poblenou, to create a sensory brunch that brought OTC local community closer.

Coinciding with World Environment Day, we developed an organic-first content and influencer strategy for the Spanish launch of Love Beauty & Planet, designed to connect with a new generation of conscious consumers.

We partnered with Unite Hostel to boost direct bookings through paid social campaigns targeting key European markets, combining data-driven strategy with cultural relevance during the Primavera Sound.​

The “New Year, New Me” period represented a key cultural moment for Fort Training — a Central London training space. We developed a conversion strategy rooted in behavioural insight and creative testing to translate seasonal motivation into high qualified leads.​​​

Collaborated with wellness creator and movement coach Dana Asturi to elevate the Miami studios’s digital presence through intentional, behind-the-scenes storytelling, capturing moments of body awareness, emotional depth and personal transformation.

To position Revel Fest as a new way to experience festival culture and generate ticket conversion, we designed a full-funnel acquisition ecosystem combining Meta, TikTok and programmatic Ads.

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