OUR WORK
Selected projects
& partnerships.
A selection of brands we've worked with helping them build communities, activate audiences and create the partnerships that matter.
*Click any project to see the full story.
COMMUNITY BUILDER · MARKETING 360
SALTO FESTIVAL
Designed and activated the go-to-market strategy for a new Spanish wellness and music festival, driving awareness and community growth through social media, paid media, partnerships, newsletters, influencer marketing and PR.
80% of attendee target and drove 12% in conversion rate
BRAND ACTIVATIONS · EVENTS & PARTNERSHIPS
MIDNIGHT RUNNERS X LULULEMON
During the Barcelona Marathon weekend, Midnight Runners partnered with Lululemon Spain to engage the local audience through curated experiences that blended sport, community and authentic brand impact.
+15K users reached and +5% increase in engagement rate
LAUNCH STRATEGY · PARTNERSHIPS & PAID MEDIA
ONECOWORK
Led marketing initiatives during a key growth phase, supporting the successful launch of the Madrid location through strategic brand partnerships and SEM campaigns designed to capture new local demand.
Impacted +114K users and reached target CPA and CR
BRAND ACTIVATIONS · EVENTS & PARTNERSHIPS
ONETHOSANDCLUB X KAAPEH
As part of our mission to curate meaningful experiences, OneThousandClub teamed up with Kaapeh, a new specialty café in Poblenou, to create a sensory brunch that brought OTC local community closer.
Fully booked event and increased local awareness
BRAND ACTIVATIONS · EVENTS & INFLUENCER MARKETING
LOVEBEAUTY&PLANET
Coinciding with World Environment Day, we developed an organic-first content and influencer strategy for the Spanish launch of Love Beauty & Planet, designed to connect with a new generation of conscious consumers.
Gained +4,2K new followers and impacted +13M unique users
GROWTH AMPLIFICATIONS · PAID SOCIAL ADS
UNITE HOSTEL
We partnered with Unite Hostel to boost direct bookings through paid social campaigns targeting key European markets, combining data-driven strategy with cultural relevance during the Primavera Sound.
+5% increase in Booking Rate and+15K people reached
GROWTH AMPLIFICATIONS · PAID SOCIAL ADS
FORT TRAINING
The “New Year, New Me” period represented a key cultural moment for Fort Training — a Central London training space. We developed a conversion strategy rooted in behavioural insight and creative testing to translate seasonal motivation into high qualified leads.
Increased lead generation by 38% while reducing cost-per-lead
BRAND ACTIVATIONS · INFLUENCER MARKETING
CORELAB WELLNESS
Collaborated with wellness creator and movement coach Dana Asturi to elevate the Miami studios’s digital presence through intentional, behind-the-scenes storytelling, capturing moments of body awareness, emotional depth and personal transformation.
+10% growth in followers and +3K audience reach
CONSULTING & ADVISORY · GROWTH STRATEGY
REVEL FEST
To position Revel Fest as a new way to experience festival culture and generate ticket conversion, we designed a full-funnel acquisition ecosystem combining Meta, TikTok and programmatic Ads.
Achieved ticket sales target and delivered a 3.8% conversion rate
—WHAT CLIENTS SAY
Words from our partners.
"Running our seasonal campaign with WeAreAyllu was a great decision. They new exactly how to put together a video and a campaign specifically for us. We also felt fully supported throughout the entire process.
Fay Jagger
Head Coach · Fort Training
"WeAreAyllu has been a valuable partner, leading our marketing efforts during a key growth phase. Their strong project management and drive for continuous improvement made a significant impact at OneCoWork.
Eoin Corcoran
Business Development · OneCoWork
"WeAreAyllu's expertise has been invaluable throughout our collaboration. They played a pivotal role in driving innovation, including a standout peak-season campaign that received direct praise from TikTok.
Lisa Tully
Head of Marketing · Life Style Sports
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