Miwok - Google Search Ads

Key Outcomes:

✔ +60% Increase in Sales during the second half of the year
✔ -27% Decrease in Cost Per Acquisition (CPA)

Through data-led decision-making and continuous campaign optimization, we helped Miwok scale its online revenue while making acquisition efforts more cost-effective.

Miwok is an e-commerce brand specializing in sportswear. With a strong focus on quality and innovation, the brand targets active individuals looking for both functionality and style.

The goal of this activation was to drive direct online sales and position Google Ads as the brand’s primary conversion channel.

To achieve this, we implemented a performance-focused strategy that included the optimization of existing campaigns, improved keyword segmentation and the creation of new ads tailored to customer intent.